22 July 2022

Iren Group’s New Website Online

Ambitious and challenging: the digital ecosystem of the Iren Group is online with the new corporate portal that focuses on the information needs of different audiences and enhances the pioneering role of multiutility in the global challenge of ecological transition.

A digital repositioning project that CodeLand took care of together with Cultur-e and PwC Italia: the integrated co-design approach guided the creation of the new site, built with the direct involvement of internal stakeholders and in continuity with the objectives of the Plan Industriale @ 2030 by Iren to “shape tomorrow every day”.

Presence in the territories, customer support and simplified access to services: these are the guidelines that accompany the various categories of users in a rich and diversified user experience, in which the offer of content responds to the need to satisfy needs and interests of the different target audiences, from shareholders to citizens, from communities to business and project partners.

Wide-ranging vision and a common semantic framework to describe the Group’s commitment to sustainability issues: an objective further enhanced by Everyday, Iren’s new online magazine which, through in-depth brand journalism, describes the ecological transition in its various aspects. From innovation to the circular economy, from climate scenarios to challenges related to sustainability.

Telling the present to build tomorrow: Iren’s digital ecosystem reflects its mission and sets the new course for multi-utility.

Simona Battistella

CEO of Cultur-e

“Accompanying and promoting the growth of Iren was an ambitious challenge that we faced with a content branding strategy capable of telling the Group’s values in a distinctive and engaging way.”

“It has been a pleasure to be part of this journey, which we expect to continue with other successful releases. A technologically dynamic project, in the Cloud based on Adobe Experience Manager, a CMS able to quickly adapt to the needs of the Group, through a smart, effective and goal-focused work team; these are the fundamental ingredients for translating the values of the Iren Group into the beautiful new Corporate website. Already projected for the immediate future, we continue to focus on the next releases.”

Stefano Scotti

Chief Operating Officer of CodeLand